#STIX PREGNANCY TEST HOW TO#
By working together for years, we learned how to work effectively together, and that we make a great team. How has your previous experience in the D2C space helped you in this venture?Ĭ&J: We say all the time that we couldn’t have started Stix without our previous experience. We see a lot of subscriptions from women who have irregular periods and want some peace of mind as well as subscriptions from women trying to get pregnant. We make a products for all women, whether they’re trying to get pregnant or not. What is the advantage of Stix and who are your customers? What’s the most common use case?Ĭ&J: Stix brings customers peace of mind through a delightful customer experience, educational resources, and a strong community. After that experience, Jamie & I realized how broken these products are and set out to fix it. We were motivated to make women’s lives better, but didn’t discover the best way to do that until I had a crazy experience – I ran into my boyfriend’s mom while I was buying a pregnancy test (still blushing about that one). Why did you decide to focus on a women’s health and pregnancy tests.Ĭ&J: Jamie & I have always been passionate about access to quality health care for all women. You and your cofounder met quite a while ago, while working for another direct-to-consumer company. We’re so excited to be working on Stix now - a new brand for women’s health, starting with a pregnancy test and (now!) an ovulation test. We worked together at another consumer startup and knew we wanted to start something for ourselves one day. Hi Cynthia & Jamie, Thanks for making time for this interview! Can you tell me a little more about yourself and Stix?Ĭ&J: Thanks for having us! Jamie and I have been coworkers and friends for the past five years. We caught up with co-founders Cynthia Plotch and Jaime Norwood to learn more about Stix, the idea behind the company and plans for the future. Today they are adding a new product line: ovulation tests.
After spending nights and weekends researching and talking to women about their oftentimes terrible experience buying and taking pregnancy tests, they decided to build what is now Stix, pregnancy tests delivered straight to the customer’s doorstep.
With the 30% MoM growth Stix has seen over the past year with the pregnancy test, we are confident our ovulation test will be a continued source of security and self-awareness for women.”Ĭo-founders Cynthia Plotch and Jamie Norwood started working on Stix four years ago after meeting through the Venture for America fellowship. “With Stix, we hope to help women understand that they are not alone, and there is a community of other women around them with the same concerns. “Buying women’s health products, such as the ovulation test, can be a confusing experience for anyone,” says Stix’s co-founder, Jamie Norwood. The company, that’s known for its birth control test delivery service announced today the launch of its ovulation test offer. Stix is a direct-to-consumer startup and brand, that’s been around for a while and delivers women’s health products.
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